Terms of Service

Version 2026-09-29 · Effective 29 September 2026

These Terms of Service ("Terms") are a binding agreement between you and the provider of SocialMetrics ("SocialMetrics", "we", "us"). They govern your access to and use of the SocialMetrics website, application and related services (together, the "Service").

Please read them carefully. By creating an account, checking the acceptance box at sign-up, or otherwise using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Who we are

If you are contracting as a consumer in the European Union, you may also use the European Commission's Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.

2. Eligibility

You must be at least 18 years old and able to form a binding contract to use the Service. The Service is a business tool and is not directed at children. If you use the Service on behalf of an organisation, you confirm that you are authorised to bind that organisation, and "you" means that organisation.

You must also hold the accounts you connect — an Instagram Business or Creator account, a YouTube channel, or both — be entitled to connect them, and comply with the respective platform's own terms (Instagram's and Meta's for Instagram; YouTube's and Google's for YouTube).

3. What the Service does

SocialMetrics reads analytics data from your connected accounts — Instagram through Meta's official Instagram Graph API, and YouTube through Google's YouTube API Services — and presents it as dashboards, charts, reports and exports, including a combined cross-platform overview. Depending on your plan, the Service may also:

• store daily snapshots of selected metrics so that you keep history beyond the short windows the platform APIs serve;
• generate AI-assisted analysis of your Reels and YouTube videos and an AI-assisted "Brand Kit" (see section 9);
• let you invite other people to your account with per-section permissions;
• let you publish read-only "brand dashboards" behind a secret link;
• export CSV files and print-ready PDF reports.

The Service is provided as a hosted, online service. We operate it from our own infrastructure; it is not distributed to you for installation, and you receive no copy of the software.

We are not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc., Instagram, YouTube, or Google. All product names and trademarks belong to their respective owners.

4. Your account

You are responsible for keeping your credentials confidential and for all activity that happens under your account. Tell us promptly if you believe your account has been compromised.

You may sign in with an email address and password, with Google, or both. You are responsible for the accuracy of the information you provide, and for keeping your email address current — we use it for service, security and billing notices.

5. Connecting your accounts

Instagram. To use the Service with Instagram you authorise it to access your Instagram data through Instagram Business Login. That authorisation is granted by you, to us, through Meta — and you can revoke it at any time from your Instagram or Meta account settings, or by disconnecting the account in SocialMetrics.

YouTube. The Service uses YouTube API Services to access your YouTube data. By connecting a YouTube channel you agree to be bound by the YouTube Terms of Service; Google's handling of your data is described in the Google Privacy Policy. You can revoke the authorisation at any time from your Google security settings, or by disconnecting the channel in SocialMetrics — disconnecting deletes the YouTube data we stored for that channel, as described in our Privacy Policy.

You confirm that you have the right to connect each account and to have its data processed by the Service. We access only the permissions you grant, and only for the purposes described in these Terms and in our Privacy Policy.

Instagram and YouTube are third-party platforms we do not control. Meta and Google may change, restrict, deprecate or withdraw their APIs at any time, which may change or remove features of the Service without notice. Metrics that a platform stops publishing will stop appearing.

6. Plans, prices and billing

The Service offers a free plan and paid plans. The current plans, their prices, their billing periods and what each one includes are shown on our pricing page and in the checkout screen before you pay. Prices are stated in US dollars unless indicated otherwise, and exclude any taxes that may apply to you.

Subscriptions renew automatically. Before you complete a purchase we show you the plan, the recurring price, the billing period and the renewal terms. By completing the purchase you authorise us and our payment processor to charge your payment method that recurring amount at the start of each billing period, until you cancel.

You can cancel at any time, from the billing section of your account settings or through the customer portal. Cancellation takes effect at the end of the current billing period: you keep paid access until then, and you are not charged again. We do not require you to call, write a letter or negotiate with anyone to cancel.

AI credits are prepaid, consumed as you use AI features, and are not refundable once consumed, except where the law requires otherwise or where the failure is ours (see section 9).

Payments are processed by Stripe. We do not receive or store your full card details. If a payment fails, we may retry it and may suspend paid features until it succeeds.

We may change prices. For subscriptions, we will give you reasonable advance notice by email, and the change applies from your next billing period — so you always have the chance to cancel first.

7. Right of withdrawal (EU, EEA and UK consumers)

If you are a consumer resident in the European Union, the European Economic Area or the United Kingdom, you have the right to withdraw from a purchase within 14 days of concluding the contract, without giving any reason.

To exercise it, tell us clearly before the 14 days expire — you can use the cancellation control in your account settings, or write to us at the contact address in section 1. You may, but do not have to, use the model withdrawal form set out in the Consumer Rights Directive.

If you ask us to begin supplying the Service during the withdrawal period, and you then withdraw, you owe us an amount proportionate to what was supplied up to the moment you told us — the rest is refunded. If you expressly asked for immediate access and acknowledged that you would lose the right of withdrawal once the service was fully performed, the right ends at that point.

We refund using the same payment method you used, without undue delay and within 14 days of being informed.

Nothing in these Terms limits mandatory consumer rights you have under the law of your country of residence.

8. Refunds outside the withdrawal right

Outside the statutory right of withdrawal, payments are non-refundable except where the law requires otherwise or where we decide, at our discretion, to issue a refund — for example if a defect on our side prevented you from using what you paid for.

9. AI features

Some features use third-party generative AI models (currently Google Gemini) to transcribe your Reels, produce written analysis of your Reels and YouTube videos, and generate the Brand Kit documents.

Output is AI-generated and may be wrong. It is a suggestion, not advice, not a factual statement about your account, and not a guarantee of any result. It is labelled as AI-generated in the interface. You are responsible for reviewing anything you rely on or publish.

To produce this output, the audio and video of the Reels you select, and the associated metrics, are sent to the AI provider for processing. For a YouTube video, the AI provider receives the video's address and retrieves the video directly from YouTube, together with its title, duration and aggregate analytics; only public videos can be analysed. Do not use AI features on content you are not allowed to share with a third-party processor.

AI features consume credits. The cost of a job is shown before you start it; for a YouTube video it depends on the video's duration. Credits are deducted when a job starts. If a job fails on our side, the credits are refunded automatically. Credits consumed by a job that completes are not refundable because you disliked the output.

We may change, limit or withdraw AI features, or change the underlying model, where a provider changes its terms, pricing or availability.

10. Acceptable use

You must not:

• break the law, or infringe anyone's rights, using the Service;
• connect an Instagram account or YouTube channel you do not own or are not authorised to manage;
• scrape, crawl or bulk-extract data from the Service, or circumvent its rate limits, caches or access controls;
• copy, decompile, reverse engineer or attempt to derive the source code of the Service, or use it to build a competing product;
• resell, sublicense or provide the Service to third parties as a service of your own, unless we agree in writing;
• share credentials, or use one account to serve multiple unrelated businesses in order to avoid paying for seats or accounts;
• upload malware, probe our security, or interfere with the operation of the Service or with other users;
• misrepresent AI-generated output as anything other than AI-generated where that would mislead someone.

We may investigate suspected breaches and take proportionate action, including suspension.

11. Team members and invitations

The owner of a connected account controls who else may see it. Invitation links are single-use and expire; anyone who accepts one gets exactly the sections the owner granted, plus AI permission only if the owner granted it separately.

If you invite someone, you confirm you are entitled to share that account's data with them, and you remain responsible for what they do with the access you gave. Owners can revoke access at any time.

12. Public share links

Brand dashboards can be published behind a secret link, optionally protected by a password. A share link is a secret, not an authentication system. Anyone who has the link — and the password, if you set one — can see the data on that dashboard, without logging in.

You choose what goes on a shared dashboard and who receives the link. You can set an expiry, and you can revoke a link at any time; revocation takes effect immediately. We mark shared pages as non-indexable, but we cannot control what a recipient does with a link after you send it.

13. Intellectual property

The Service, its software, design, text and all related materials are owned by us and protected by intellectual property law. SocialMetrics is proprietary software. It is not open source. These Terms grant you a limited, personal, non-exclusive, non-transferable, revocable right to use the Service as offered, for as long as your account is in good standing — and nothing more. All rights not expressly granted are reserved.

You may not remove or obscure any proprietary notice, and you may not use our name or logo without permission, other than to state factually that you use the Service.

14. Your data and your content

You keep all rights in your Instagram and YouTube data, in the content you connect, and in the reports and exports you generate. We do not claim ownership of it.

You grant us only the permission we need to run the Service for you: to fetch, store, process, cache, display and export that data, and to send the specific items you select to the subprocessors listed in our Privacy Policy — in order to deliver the features you asked for.

We do not sell your data. We do not use your Instagram or YouTube content to train AI models, and our AI provider is engaged on terms that do not permit training on your data.

How we handle personal data — the legal bases, the retention periods, the subprocessors, and your rights — is set out in our Privacy Policy, which forms part of these Terms.

15. Availability and changes to the Service

We work to keep the Service available, but we do not promise uninterrupted or error-free operation. We may perform maintenance, and we may add, change or remove features.

If we make a change that materially reduces what a paid plan gives you, we will tell you by email in advance, and you may cancel and receive a pro-rata refund of the unused part of your current billing period.

We depend on third parties — Meta, Google, Stripe, our hosting and email providers. Interruptions or changes on their side may affect the Service, and are outside our control.

16. Metric accuracy

We are deliberate about this. The Service labels which numbers come directly from the platform APIs (the Instagram Graph API and the YouTube APIs), which are derived by a documented formula, which are estimates, and which are AI-generated. That documentation is published and kept current.

Within that framework, data is provided "as is". We do not warrant that the platforms' own figures are accurate or complete — YouTube, for example, rounds public subscriber counts and finalizes analytics with a delay, which the interface discloses — and we are not responsible for decisions you take based on them.

17. Disclaimers

To the fullest extent permitted by law, the Service is provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

If you are a consumer, this section does not remove rights you have by law that cannot be excluded.

18. Limitation of liability

To the fullest extent permitted by law:

• we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost revenue, lost data, lost goodwill or business interruption, even if we were told such damages were possible;
• our total aggregate liability arising out of or relating to the Service is limited to the greater of (a) the amounts you paid us in the 12 months before the event giving rise to the claim, or (b) USD 100.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded. If you are a consumer, your mandatory statutory rights are unaffected.

19. Indemnity

If you use the Service in breach of these Terms or of the law, and that causes a third-party claim against us, you agree to indemnify us against the reasonable losses, damages and costs that result. This does not apply to consumers to the extent the law does not permit it.

20. Suspension and termination

You may stop using the Service at any time, cancel your subscription from your account settings, and delete your account yourself from Settings → Profile & security. Deletion is immediate and cannot be undone; the Privacy Policy explains exactly what is removed and what we are required to keep.

We may suspend or terminate your access if you materially breach these Terms, if we are required to by law or by a platform's terms (Meta's or Google's), if your payment fails and remains unpaid, or if your use puts the Service or other users at risk. Except where the breach is serious or where the law or a platform requires immediate action, we will give you notice and a reasonable chance to fix the problem.

If we terminate without cause, we refund the unused part of any prepaid period. On termination, your right to use the Service ends and we delete or anonymise your data as described in the Privacy Policy.

21. Changes to these Terms

We may update these Terms. Every version carries a version identifier and an effective date.

For changes that materially affect your rights or obligations, we will notify you by email and/or in the application at least 30 days before they take effect, and — where the law requires it — ask you to accept them again. If you do not agree, you may cancel before the change takes effect, and we will refund the unused part of your current billing period. Continuing to use the Service after the effective date means you accept the new version.

Minor corrections that do not change meaning may be made without notice.

22. Governing law and disputes

These Terms are governed by the laws of the State of California, United States, without regard to its conflict-of-law rules, and the state and federal courts located in Santa Clara County, California have jurisdiction.

If you are a consumer, this does not deprive you of the protection of the mandatory rules of the country where you live, and you may bring proceedings in the courts of that country.

23. General

These Terms, together with the Privacy Policy and the Cookie Policy, are the entire agreement between us about the Service. If a provision is found unenforceable, the rest stays in force. Our not enforcing a right is not a waiver of it. You may not transfer your rights under these Terms without our consent; we may transfer ours to a successor of our business, on notice to you.

24. Contact

Questions about these Terms: [email protected]

Questions about personal data: [email protected]