Instagram & YouTube analytics, done honestly

Understand your audience without guesswork

Clear dashboards for reach, engagement and audience growth. Analyze your Reels with AI. Share with your team under permissions you control. Every number is real API data or a documented derivation, never a silent estimate.

Start for free See the dashboards

Works with Instagram Business & Creator accounts and YouTube channels · No credit card required

Reach over time

Daily accounts reached across the last two weeks

Visualize your data

Every metric that matters, in one clear view

Reach, engagement, follower growth and audience demographics, rendered in dashboards you actually understand. Below is a live preview running on demo data.

Demo data

Reach over time

Daily accounts reached across the last two weeks

Engagement breakdown

How your audience interacts with your content

Follower growth

New followers and follower total

Audience by age & gender

Who follows you, at a glance

Fresh from the source

Metrics pulled straight from the official Instagram and YouTube APIs, with a per-card freshness badge so you always know how current the data is.

No silent estimates

Every figure is either raw API data or a clearly-labeled, documented derivation. What you see is what each platform reports.

Board-ready reports

Export a branded PDF report or CSV in one click, ready for clients and monthly reviews.

Work as a team

Collaborate without handing over the keys

Invite teammates and clients to exactly the accounts they should see. Grant access section by section, and decide who is allowed to spend AI credits.

Single-use invite links

Share a secure link that grants exactly the access you chose. It works even before the person has an account.

Granular by design

Access is scoped per account and per section. A client can see Growth without ever touching your Content pipeline.

You control AI spend

AI credits are charged to whoever runs the analysis, and only members you flag are allowed to spend them.

Per-section permissions

Toggle access for each member

	Dashboard	Audience	Content	Growth	Can run AI analysis
YouOwner	Dashboard	Audience	Content	Growth	Can run AI analysis
Social ManagerMember	Dashboard	Audience	Content	Growth	Can run AI analysis
Client (view-only)Member	Dashboard	Audience	Content	Growth	Can run AI analysis

AI Reel analysis

Turn every Reel into a lesson

Let AI watch or read your Reel and tell you what worked, what didn't, and exactly what to try next. Every suggestion comes from that specific Reel, never from a generic checklist.

Script analysis

Analyzes the transcript of your Reel. Fast and light on credits, ideal for hooks, pacing and messaging.

Full video analysis

The model watches the actual video, visuals, editing and delivery included. Deeper insight for your most important posts.

Each analysis spends AI credits from your monthly allowance. Script mode costs less than full video analysis.

Sample analysisScript mode

Summary

A strong educational Reel with a clear hook, but the call-to-action arrives too late and the pacing dips in the middle third.

Strengths

Opens with a bold question that stops the scroll
Clear, single takeaway the viewer can act on
On-screen captions keep it accessible with sound off

Weaknesses

The middle loses momentum: three points where one would do
The call-to-action only appears in the final second

Suggestions

Move the CTA to the 15-second mark and repeat it at the end
Cut the second example to tighten the middle
Add a pattern interrupt (cut or zoom) around second 8

Brand Kit

Your creator DNA, ready for any AI

You've already shown who you are in your content. Brand Kit distills it into three portable files any AI can read, so every script, caption or idea it generates sounds like you.

about-me.md

Your voice, decoded: what you talk about, how you build your scripts, the words you actually use and how you sound on camera.

audience.md

Who you're really talking to: your audience's goals and obstacles, so new content lands with the people who already follow you.

DESIGN.md

Your visual identity on paper: colors, typography, framing and editing style, extracted from what already works in your feed.

Drop the three files into ChatGPT, Claude, Gemini or any AI agent as context and start creating in your own voice from the first prompt. Built from up to 6 of your own Reels; costs 5 AI credits per video + 5 to generate.

Example outputabout-me.md

## Voice

Direct and warm, speaks to the camera like a friend who happens to know the subject deeply.

## Signature phrases

"Let's break it down" · "This is the part nobody tells you"

Brand Dashboards

Show brands exactly how their campaign performs

Build a named dashboard per collaboration, with the KPIs, charts and posts you choose, and hand the brand a public link or a branded PDF. No SocialMetrics login on their side.

Curated per brand

Pick the KPIs, the charts and up to 10 sponsored posts each brand should see. The rest stays private.

One live link, no login

Share a public URL that stays current with your real data. The brand opens it in any browser and watches the sponsored posts perform.

Board-ready PDF

Export the same dashboard as a clean PDF with the brand's name and the current date, ready to attach to your campaign wrap-up.

Links expire when you say so (7, 30 or 90 days, or never) and you can revoke or regenerate them at any time.

Public share linksocialmetrics.app/share/…

Prepared for Acme Cosmetics

Last 30 days

Reach

128.4K

Followers

24.3K

Engagement rate

4.8%

Derived

Selected posts

Link expires in 30 days

Pricing

Plans that grow with you

Start solo for free, upgrade when you need more accounts, more AI, or your team on board.

Solo

For creators getting started

Free

Start for free

What's included

1 social account (Instagram or YouTube)
Core dashboards: reach, engagement, growth
Audience insights
2 brand dashboards
10 AI Reel analyses per month, plus a 50-credit welcome bonus
Individual use, no team sharing

Pro

Team

For agencies & social teams

$49/mo

Choose Team

What's included

Up to 10 social accounts (Instagram or YouTube)
Everything in Pro
Invite teammates & clients
Per-section permissions & AI controls
Unlimited brand dashboards
200 AI Reel analyses per month
Priority support

Billed monthly. Cancel anytime.

Plans and prices are provisional and may change before launch.

FAQ

Questions, answered

What kind of accounts can I connect?

SocialMetrics works with Instagram Business and Creator accounts — what Instagram requires to expose analytics through its official API — and with YouTube channels, connected through your Google account. Personal Instagram accounts aren't supported.

What do you mean by 'honest' metrics?

Every number in SocialMetrics is either raw data from the Instagram or YouTube APIs or a value we compute from that data using a formula we document and label in the interface. We never present a silent estimate as if it were a measured figure.

How does AI Reel analysis work?

You pick a Reel and a mode. Script mode analyzes the transcript; full mode has the model watch the video itself. You get a summary plus concrete strengths, weaknesses and suggestions. Each run spends AI credits from your monthly plan allowance.

Can I share access with my team or clients?

Yes, on team plans. You invite people with a secure single-use link and grant access section by section, per account. You also decide who is allowed to spend AI credits.

Who can see my data?

Only you and the people you explicitly invite, scoped to exactly the sections you allow. Access is tied to your account and revocable at any time.

Can I cancel anytime?

Yes. Paid plans are billed monthly and you can cancel whenever you like. You keep access until the end of your billing period.

Ready to see your Instagram and YouTube clearly?

Connect your account in minutes and get dashboards, AI insights and team collaboration, starting free.

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